Plein was studying law when he began designing furniture. Soon his designs drew attention from experts within the interior design industry and in 1998, the company was founded in Munich, Germany. Embracing a more delicate approach than normal, Plein's designs for the women's collection showcase a subtle yet feminine touch. Presenting these light blue boyfriend fit jeans featuring beaded embroidery, a mid rise, a waistband with belt loops, a button & zip fastening and a five pocket design.